ABOUT US:

Our commitment to excellence is reflected in our product

OP's Optical Products consistently provide the best quality product, and exceptional customer support.

We represent an outstanding selection of leading designer eyewear providing you with a complete range of styles and prices to meet all of your customers' requirements.

Our customer support is unsurpassed in the industry. We can provide you with a myriad of programmes including workshops, training, incentives, merchandising, promotions and style shows.

OP’s continue to launch new and exciting designs to meet market demands and assist our customers to stay at the forefront of the industry. We look forward to our future partnership with you.

Our ADVANTAGE is clear

The technological and fashion advantage

We recognise that eyewear should be viewed as a fashion accessory and we continue to launch fashion brand names that are in the forefront of design and style. However we also recognise eyewear should be manufactured to the highest possible quality standard using the most innovative materials. OP’s Supplier, Charmant Inc, are constantly researching and developing state of the art product using unique materials.

Brands are kept up-to-date with regular new models and revamped point of sale materials.

Merchandising Support and Promotions

We support our brands with window displays, high quality point of sale materials and   customised digital imaging is available also.

We offer generous incentive programmes and promotions on all our brands.

Training Workshops and Style Shows

We bring our fashion expertise and knowledge directly to you and your customers by offering style shows at your location.

Designed to inform and educate your staff in sales and dispensing techniques. Ask us about scheduling one of our workshops.

We can also tailor workshops to your practice's specific needs. Email us now to find out more.

The Customer Service Advantage

98% of orders shipped same day received.

We stand behind our product. Unconditionally guaranteed against manufacturers defects.

The latest in telephone and Internet ordering technology saving you time.

All credit cards accepted.

We are also affiliated with major buying groups throughout Australia.